This workshop will help participants to become more confident in using social media to raise the profile of their organisation’s fundraising.
What is the workshop about?
How to use social media more effectively in order to raise the profile of your organisation’s fundraising activities, and in particular, attract more visitors to your existing fundraising website page. It is for anyone who is likely to use social media on behalf of their organisation in order to promote fundraising activity.
What will I learn:
- How to find and build your target audience(s)
- How to make your content relevant and effective
- How to plan a social media strategy
This workshop will help participants to become more confident in using social media to raise the profile of their organisation’s fundraising. It will consider how to identify and extend your target audiences, and how to help increase engagement. In particular, using examples from Facebook and Twitter, it will look at how to make content relevant and more effective, with a view to attracting more visitors to your organisation’s online fundraising activities and website pages. (Note: Participants will need to understand the basics of using social media in order to get the most out of this workshop)
By the end of the session, you will be able to
(a) Understand how to find and build your target audience on social media.
(b) Understand how to make social media content relevant and effective in assisting your fundraising efforts.
(c) Plan a social media strategy for raising the profile of your organisation’s fundraising
To find out more, visit: https://www.eventbrite.com