Funding and Income Generation - Frequently Asked Questions

Q: How do we start fundraising? 

Fundraising starts with a clear strategy, which should form part of your organisation’s wider business plan. Your fundraising strategy should:

  • Map your proposition: what are your products and your story and how will it persuade donors to engage?

  • Develop your case for support: describe the opportunities you have, or the problems you’re solving, and why you’re best placed to tackle it

  • Research your prospects: identify prospective partners, donors and influencers

  • Build an approach strategy: develop your pitch to attract donors and partners

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