New Bus Service for Residents of Rural Rugby Borough

Isolated residents of the rural areas of Rugby Borough will benefit from a new, tailor-made bus service from 14th January 2018.

The new service, called Back & 4th Dial-a-Ride, aims to provide a vital link for people who struggle to access public transport. It’s a door-to-door service, collecting passengers from home and delivering them to their chosen destination and aims to be a flexible as possible.

We think it’s essential that rural communities have access to transport”, said Project Manager Jude Henderson. “All the news recently has been about the cuts to rural bus services, so we are really excited to be able to help ensure that transport is available to those that would otherwise struggle.”

The service will initially run from one of five zones each weekday into destinations in and around Rugby town. Journeys must be pre-booked, but minibuses are fully wheelchair accessible and have low-floor steps for ease of access. A return fare is £5.00, but concessionary bus passes are accepted.

One of the first things many villages will complain about is a lack of a decent bus service”, said WRCC Chief Executive, Kim Slater. “Ideally, villages would have a regular, timetabled bus service, but this doesn’t seem to be commercially sustainable and, in many cases, communities are being left to fend for themselves. We think that a tailored service can plug the gaps left when public bus services are withdrawn and provide a lifeline for people who might otherwise be isolated.”

Anyone interested in the service should contact Back & 4th on 01788 226000, Monday – Friday, 10.00am to 3.00pm.

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